What is Website Retargeting?

Have you ever seen an ad on a website you were browsing and thought “ Hey, that’s funny, I was just on that site not too long ago!” We can assure you that this wasn’t by chance. With Website Retargeting, we can show your ads to people who have previously visited your website, who have left your site. To keep it simple, here’s how it works:

How it Works

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The user, visits your site and browses

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Your website leaves what’s called a “cookie” marker on the user’s browser

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The user visits another site that displays digital advertising, and sees your ad

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The user responds to your ad and returns to your website to complete a transaction

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